This reminds me of what Bitcoin was a few years ago when the Chinese miners dumped their coins and it dropped to $800. Only when the product became really scarce did it shoot towards the moon and today we are looking at $60,000. Nobody is forcing anybody to pay this price for the coin but it´s value is there for everybody to see. Who is to say it won´t pass $100,000 before the end of this year.
A similar logic can be applied to the $GME stock. This rare commodity has global attention and hype to support incredible volatility in price. The fact is that nobody expected this to turn around as it was projected to become another bankrupt company where all the short sellers would walk away with the profits. The difference here is the short sellers have no way of buying back real stock since there isn´t enough to go around and like Bitcoin it´s value can only go one way. Sooner or later the price will reach highs most of us could only dream of. There is ample evidence to support what will happen but there are also many players which will fight and drag it out to the very end. Hence why we see every dirty trick used to convince owners to dump this stock.