I set up an SAS (i.e. French LLC) in France about 6 months ago. I am resident in France and while I hold
dual nationality, in order to simplify my life I chose to set up here. Things like France being a tax-hell, while not a myth, are exaggerated in my opinion. My SAS has dual purpose: a Holding vehicle and a Consulting/Professional Services firm.
Positives of setting up in France:
1. If you need to raise or borrow money, there are good sources available in France. There is also a really good VC culture here.
2. Good network of business support that result in lower operating costs (I was looking at setting up in the NL or Luxembourg but operating costs would have been higher there, completely negating any perceived tax savings). For example low cost legal advise, accounting etc. compared with the offers I was seeing in the neighborhing countries.
3. If you don't have any employees, your payroll taxes and such are inexistant. If you do have employees, while you pay initially, you get a lot of tax rebates and write-offs, so it balances out
4. If your business is innovative, you can get a lot of state help
5. I am also doing some import/export activities with this SAS company and having a French company makes things easier when dealing with French suppliers (and there are a lot of suppliers here that often supply various goods at cheaper prices than procuring from elsewhere in the EU). This is especially true when dealing with Excise goods
6. If I ever want to set up a US LLC or something, I can let the French SAS be the owner of it and so being a French resident, it makes things easier. Also France operates a territorial tax system, so there could be some additional benefits in generating foreign income this day - but to be honest I have not fully explored this bit yet.
Some Cons:
1. Not all that efficient - especially if you are registering DIY and not making the best use of professional services. Despite the cost savings, I would say it's a hassle. Took me almost 2 months to get my VAT number activated
2. The notion of the CFE Tax (Cotisation Fonciere des Entreprises) - I am using a centre de domiciliation in Paris and while i don't need to pay anything for the first two years, it will be a 76 EUR a year tax that you pay no matter whether you make any money or not. If you are set up outside of Paris, whether it be the Paris suburbs or another region of France this CFE tax can easily be upwards of 5-600 EUR a year that you have to pay no matter what.
3. Logistics network for the trading of excise goods is not that great. For this, I have found the NL to have the best set of partners as well as logistics culture.
I'd say don't worry too much on the taxes. If you are French, you will likely know how to navigate the landscape with a clever accountant (that aren't that expensive btw) and you will never pay the headline tax rates. You will likely pay a lot less and at the end when you weigh in all the operating costs of setting up in a compliant manner elsewhere, you will find that you will have lower operating costs by doing it all in France.