this is just yet another company that flashes Coreboot on laptops made by Clevo.
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I've seen like a dozen of companies doing very same, how does Nova differ from System76, Viking Computer, ThinkPenguin and all other "privacy friendly" resellers of Clevo?
Purism at least tries to build their own laptops, not simply resell the chinese ones.
From that perspective yes...but they are geographically uncorrelated to North American customers, accept crypto as payment, and last time I checked offered more configurability and a lower price than some of the competition. Of course, one can always find a compatible machine (new/used) and perform a DIY install of Coreboot.