As far as I understood, a distinction has to be made between
- Digital Services
- Digitally Provided Services
Digital services are services provided by a digital system, such as hosting, subscriptions which are automatically fulfilled, e-commerce of digital products and so on. In this case, VAT is paid in the customer country.
The second options is basically "regular services" or consulting, provided using the digital method as a veichle or a tool - but there's a person behind it, providing the real service. In this case, VAT is paid (or not paid) in the country of the company.
Not sure about the second case, what happens if the company is in a country but the specific person providing the service (an employee of the company) is in another country, which of the two is the right one?