Exactly. I would appreciate a payment gateway accepting USD/EUR from my lazy clients so that they don't need to do anything else than inserting their credit card data. Opening a cryptowallet, funding it with the selected crypto and then transferring it into my cryto is considered an odissey for many guys that still think banks are the safest way to hold your money. If there is a service doing it all for them, that would be my Holy Grial.