Hello
Following are ten simple ways you can market your business with little or no expense.
1. Get rich in a niche
If you already have contacts and inroads in a particular industry or with a particular group of people, focus your efforts in that niche. By specializing in a specific industry you can make the most of your marketing and maximize your effort.
2. Make every action serve more than one purpose.
If you are giving a speech or seminar, use your outline to develop an article that you can use as a special report or newspaper story. If you are writing a sales letter, extract the key points to use in a speech to your local networking group. Design your advertising in a way that will enable you to use the same basic ad in different formats and publications. This will allow you to make the most of everything you do.
3. Mine the gold already in your business
We tend to spend a lot of time chasing after new business while there are untapped opportunities within our existing customers. Learn to mine the gold you already have in your business. What other products or services could you offer your existing customers? How could you increase the frequency with which people buy from you or the amount of their purchases? You already have gold within your business just waiting to be mined.
Following are ten simple ways you can market your business with little or no expense.
1. Get rich in a niche
If you already have contacts and inroads in a particular industry or with a particular group of people, focus your efforts in that niche. By specializing in a specific industry you can make the most of your marketing and maximize your effort.
2. Make every action serve more than one purpose.
If you are giving a speech or seminar, use your outline to develop an article that you can use as a special report or newspaper story. If you are writing a sales letter, extract the key points to use in a speech to your local networking group. Design your advertising in a way that will enable you to use the same basic ad in different formats and publications. This will allow you to make the most of everything you do.
3. Mine the gold already in your business
We tend to spend a lot of time chasing after new business while there are untapped opportunities within our existing customers. Learn to mine the gold you already have in your business. What other products or services could you offer your existing customers? How could you increase the frequency with which people buy from you or the amount of their purchases? You already have gold within your business just waiting to be mined.
