How Mars Built a Business

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Launching a business selling customized candies was risky and required a series of internal innovation moves by Mars executives


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[jenny14]

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Mars had recently launched an innovation initiative called Pioneer Week. Select research teams were given a modest budget and 90 days to build a trial production line, after which the new product would be made available to Mars' 65,000 employees. "The teams were allowed to bypass some of the testing normally associated with product development," says Marc Meyer, a professor at Northeastern University's College of Business in Boston, who has studied the company.


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