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Chevy or Chevrolet? Who Cares

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Cyprus Company Formation
Dec 30, 2008
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There's corporate silliness. And then there's what happened at Chevy, er, Chevrolet this week. Chevrolet sales vice president Alan Batey and marketing vice president Jim Campbell sent a memo to employees asking that they talk about the brand as Chevrolet, not its shortened nickname Chevy, according ...


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